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Sen. Leahy's Guide to Doing Business on the Internet

Publicize Your Site

Once you have established a web site, its success depends on how many potential customers or clients visit it. To get the word out, you should publicize and promote your site. You can do this both on and off the Internet.

On the Net, your site can be registered with Internet services that will allow web surfers to find your site through specific key word or subject matter searches. Other ways to publicize your site on the web include postings to newsgroups and sending mail to targeted groups. In addition, you can add links to other web sites on your site or ask other sites to add a link to your site. To learn more about publicizing your site using the Net, I suggest reviewing the links below.

Lycos
http://www.lycos.com/addasite.html

Vermont Business Registry
http://www.vermontbusinessregistry.com/

Vermont Chamber of Commerce
http://www.vtchamber.com/

Vermont Specialty Food Association
http://www.vtspecialtyfoods.org/

Vermont Travel Planner
http://www.1-800-vermont.com/

VermontWeb Director
www.vermontweb.com

Yahoo
http://docs.yahoo.com/info/suggest/

Often potential web surfers may learn about a site from non-web sources. Off the Net, traditional news sources can be used to publicize your site, such as newspapers, magazines, trade periodicals, television and radio shows. Also include your web site on stationary, business cards, advertisements, and other business publications.

 

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